Viigo Press Releases

Viigo Launches Two New Partnerships

Toronto, ON, - 19 December 2007 – Viigo Inc., developer of the breakthrough Viigo mobile content platform, announced today it has partnered with IntoMobile.com and MobilitySite.com – two of the web’s largest Windows Mobile and SmartPhone web sites – to mobilize their content and discussion forums.

Readers of IntoMobile and MobilitySite can now access breaking news, discussions and updates from these sites, in real-time, wherever they are.  They will also have free access to Viigo’s Channel Library of over 2,500 of the web’s most popular titles, and a range of useful services including: weather reports, traffic alerts, package tracking, etc – all with the click of a button and with an unparalleled mobile user experience.

“The Viigo mobile platform enables content publishers like IntoMobile.com and MobilitySite.com to seamlessly extend their web presence into mobile by delivering a rich, ‘untethered’ experience”, noted Mark Ruddock, CEO of Viigo Inc.  “In addition, we are helping these sites better monetize their RSS feeds and their mobile readers in a very compelling way”.

To access IntoMobile to Go  or MobilitySite to Go browse to their respective websites (www.intomobile.com, www.mobilitysite.com) and click on the Viigo button.  You will be directed to landing page from which you can get your free copy of Viigo in seconds.

About Viigo Inc.

Viigo Inc. is a leading developer of mobile application software.  The Viigo platform not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, it provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo Personal, tens of thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Viigo Inc. is a privately owned company with its corporate head office in Toronto, Ontario, Canada.  For more information on Viigo and its RSS solutions for wireless and mobile platforms, please visit www.viigo.com.

Viigo Secures First Round of Venture Capital Financing

Toronto, Ontario – December 18, 2007 – Viigo, the software company behind a revolutionary way to publish, discover and consume content on mobile devices, today announced it has closed its first round of venture capital funding.  The funding was led by Ventures West, one of Canada’s largest private venture capital companies.  To date the company has raised $6.4 million in angel and institutional investment.

“The rise of the Smartphone has created an unprecedented opportunity for the delivery of powerful and useful services to the palms of people’s hands,” said Mark Ruddock, President and CEO of Viigo.  “Although this potential remains largely unrealized, Viigo is poised to change that.”

The software, which is designed to allow for the rapid mobilization of content and interactive services, both insulating service providers from the complexity of the mobile environment, and providing users with the most compelling experience possible, will be more broadly unveiled in the coming months.

“The Viigo platform delivers a highly optimized mobile experience that addresses the challenges of mobile devices, and circumvents the limitations of the mobile browser,” said Ted Anderson, President of Ventures West and member of the Viigo Board of Directors. “Migrating content and services to mobile devices has historically been a very challenging task for publishers and service providers and Viigo has found the solution.”

Viigo was founded in 2004 with the objective to create compelling and useful solutions for the mobile industry. Company founders Tas Tsonis, Brian Goldberg and Jay Steele are all experienced veterans of the software industry, having spearheaded wireless startup Plazmic Inc. which was acquired in 2001 by BlackBerry® developer and manufacturer, Research in Motion.  Ventures West was also one of the original venture capital investors in Plazmic.

“Mark and I are both founders of former Ventures West investee companies, and have had the pleasure of working with Ted and the team in the past.” commented Jay Steele, founder and CTO, “We are looking forward to another great partnership.”

Viigo’s highly reviewed debut application is currently featured by Research In Motion (RIM) as a “hot app” on their Blackberry mobile page, is showcased in the RIM Built for BlackBerry campaign and is also the “featured app” on Microsoft’s Windows Mobile Owners Circle.

Viigo

Viigo is a leading developer of mobile application software.  The Viigo Platform not only offers an unparalleled mobile user experience, but provides companies with the fastest possible way to mobilize content. Tens of thousands of users across the world already use Viigo every day to enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are.

Founded in 2004, Viigo is a privately owned company with its corporate head office in Toronto, Ontario.  For more information on Viigo, please visit the company’s website at www.viigo.com. To get Viigo immediately go to www.getviigo.com from your mobile browser.

Contact:       
Mark Ruddock               
President and CEO            
Viigo
mark.ruddock@viigo.com         
416.461.3330

About Ventures West

Ventures West Capital Ltd., a private venture capital investment group, is one of Canada’s leading investors in early stage technology companies. Since its founding in 1968, Ventures West has formed eight venture capital funds which total over $700 million and has invested in more than 150 companies. Ventures West has the people, the expertise, and the capital to help entrepreneurs develop emerging technology companies into market leaders. For more information, visit www.ventureswest.com.

For more information:
Christine Ramsay
Ventures West
cramsay@ventureswest.com
416.861.2280

Viigo Appoints Mark Ruddock President & CEO

Seasoned technology entrepreneur to drive company’s growth and product leadership in the global mobile market.

Toronto, ON, – 11 December 2007 – Viigo, the Toronto software company behind an exciting new way to publish, discover and consume content on mobile devices, announced today that Mark Ruddock has joined the firm as President and CEO, effective immediately.

Mark comes to Viigo from Ventures West, one of Canada’s largest private venture capital companies, where he served as Entrepreneur in Residence.

Mark was the founding CEO of INEA Corporation, a financial software organization that became a key strategic partner to many of the world's leading financial institutions. INEA was acquired in June 2005 by Paris-based Cartesis Group. Following the acquisition Mark joined the Cartesis management team as Chief Product Officer, where he led the successful integration of the two companies. Cartesis was subsequently acquired by Business Objects in 2007.

“Mark’s hire is a key milestone for Viigo as we seek to accelerate the expansion of our company and our industry changing product suite,” says Jay Steele, founder and CTO, “Mark and I have worked together for a number of months in his capacity as EIR at Ventures West, and we’ve already gained much from this partnership. I’m thrilled to finally have him on board full time.”

“The rise of the Smartphone has created an unprecedented opportunity for the delivery of powerful and useful services to the palms of people’s hands,” added Ruddock. “Migrating content and services to mobile devices, however, has historically been a very challenging task. Viigo changes all of that. Our technology permits rapid mobilization in a way that is wonderfully compelling to both publishers and end users alike.”

Viigo’s highly reviewed debut application is currently featured by Research In Motion (RIM) as a “hot app” on their Blackberry mobile page, is showcased in the RIM Built for BlackBerry campaign and is also the “featured app” on Microsoft’s Windows Mobile Owners Circle.

Viigo

Viigo is a leading developer of mobile application software. The Viigo Platform not only offers an unparalleled mobile user experience, but provides companies with the fastest possible way to mobilize content. Tens of thousands of users across the world already use Viigo every day to enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are.

Founded in 2004, Viigo is a privately owned company with its corporate head office in Toronto, Ontario. For more information on Viigo, please visit the company’s website at www.viigo.com. To get Viigo immediately go to www.getviigo.com from your mobile browser.

Viigo Launches PinStack On The Go

FOR IMMEDIATE RELEASE

Viigo Launches PinStack On The Go

Toronto, ON, – 4 October 2007 – Virtual Reach Inc., developer of the breakthrough Viigo™ mobile platform, announced today it has partnered with PinStack.com, the web’s largest on-line community of BlackBerry professionals, to mobilize the popular discussions and user generated content published on PinStack forums.   

With PinStack On The Go, the PinStack community now has real time access to all PinStack discussion forums on their BlackBerry smartphone. This is in addition to the rich content already delivered by the Viigo mobile platform, including over 2,000 channels of breaking news, sports, weather, stock market updates, blogs, entertainment and RSS feeds.

“It’s no secret that many of the most experienced BlackBerry users actively participate in PinStack discussion forums,” commented Jay Steele, Founder of Virtual Reach.  “This highly engaged group of professionals can now access and trade useful information, insights and perspectives wherever they are.”

The Viigo mobile platform delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices, and circumvents the limitations of the mobile browser. It allows partners like PinStack to mobilize their content and discussion forums in a clean and efficient manner, providing users with a best-in-class wireless experience.

"This is an excellent alliance for us!" said PinStack Founder, Hayden James. "A large portion of PinStack's visitors are always on-the-go. Viigo for PinStack allows us to efficiently push our content direct to BlackBerry users, while giving them the control of only receiving topics and offers relevant to their interests. With thousands of support discussions, articles and new content added to PinStack every month this new service opens up great opportunities towards BlackBerry product awareness and PinStack's content reach."

To access PinStack On The Go, visit www.pinstack.com and click on the Viigo Button.  You will then be redirected to a landing page on the Virtual Reach website where you can simply enter your email address or mobile number to receive the application immediately. PinStack On The Go is available only for BlackBerry smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM).

On Wednesday October 10th from 2:00pm to 4:00pm EDT, PinStack will host a live online chat during which interested readers and Viigo users can speak directly to Virtual Reach representatives about Viigo, as well as put forth any feature requests they may have for future versions.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, it provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, tens of thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

About Pinstack.com

PinStack is a Discussion-Based Community focusing on BlackBerry Professionals which has developed into the largest and fastest growing online BlackBerry community, with well over 200,000 registered members. PinStack.com offers everything BlackBerry related - support discussions, device news as it happens, software downloads, discounted Software & Accessories, live chat and much more - all in one convenient place. PinStack's atypical approach towards community-based knowledge sharing, combined with the advantages of the internet, have changed the way thousands of Blackberry users solve their handheld issues and research information needed for about every BlackBerry solution out there. Further information visit: www.pinstack.com.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.  RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.

For More Information:

Contact:
Robert Belliveau
VP, Business Development
Virtual Reach Inc.
robert.belliveau@viigo.com
905 320 6440

Hayden James
President
Pinstack.com
hayden@pinstack.com

Viigo Adds Over 1,000 New Channels

Toronto, ON – 7 August 2007 – The most compelling way to consume content on mobile, just added the most compelling content on the internet. Virtual Reach Inc., developer of Viigo™, the most compelling way to discover and consume content on mobile devices, announced today that it has added over1,000 new channels of internet content to its Viigo Channel Library.

The Viigo platform delivers a highly optimized mobile experience that addresses the challenges of mobile devices, and circumvents the limitations of the mobile browser. It's a great way to catch up on news, sports, entertainment and business information wherever you are.

As one reviewer said, "Never another moment of boredom in the doctor's office, airplane, cab, roller rink, swimming pool - wherever you might be dragged against your will and without the internet."

Beginning today, Viigo users will have 'one click access' to an even broader array of content options, spanning Business and Finance, Entertainment, Headlines, Interests & Lifestyle, Sports, International News, Technology, Newspapers, Blogs, as well as Local updates on Events, Weather, and Shopping … all delivered right to their BlackBerry® smartphones, and in multiple languages.

This library of content is one of the largest available to mobile users anywhere in the world – no other platform allows smartphone users to access this amount of content and view it in such a clear and compelling way. Best of all … it's totally free!

"It's typically difficult for people to find and access compelling content on their mobile devices," commented Jay Steele, CTO and Founder. "We're excited to showcase content that Viigo users from all over the world have requested, and provide it to them with an unparalleled user experience," he added.

Viigo is available today for BlackBerry smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM), and will be released shortly for other devices.

To download Viigo, visit http://getviigo.com  from your mobile browser or head over to http://www.viigo.com from your computer and we'll send it to your device.

Viigo Goes International with Jakajima

Toronto, ON, and Nuenen, The Netherlands – 16 July 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today that it has partnered with Jakajima, a publisher of technology and telecommunications magazines in the Benelux region of Europe to distribute Jakajima content to BlackBerry® smartphones.

Beginning today, subscribers to Jakajima’s primary publications (autoConnect.nl in the Netherlands and ConneXie.be in Belgium) as well as a popular blog dedicated to mobile (Allaboutmobileos.com) will have mobile access to this content via Viigo. This will complement the rich content already on Viigo, which includes breaking news, sports, weather, stock market updates, entertainment and thousands of other RSS feeds.

“As a publisher active in the telecom, ICT and Consumer Electronics industry, we not only write about these markets, but are early adopters of leading edge technology ourselves,” commented Pieter Hermans, CEO of Jakajima. “Virtual Reach provides us with an excellent platform to mobilize our content, and we, in turn are happy to help Virtual Reach extend their presence in Europe.”

Jakajima will promote Viigo through its online properties as well as their weekly eMail newsletter. There, users will have to option of installing the application in a matter of seconds.

The Viigo platform delivers a highly optimized mobile experience that addresses the challenges of delivering content to mobile devices, and circumvents the limitations of the mobile browser. It also allows partners like Jakajima to mobilize their content in a clean and efficient manner, providing their users with a compelling wireless experience.

“Partnering with a European publication is an important milestone for Virtual Reach,” commented Jay Steele, CTO and Founder, “It demonstrates our commitment to a global user community.” he added.

Viigo’s Content Library, which gives users one click access to a wide variety of the web’s best content and services, will now showcase a rich array of international content, available in many languages. Initially, the Jakajima content will be released on Viigo for BlackBerry smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) only, with other mobile devices being made available shortly thereafter.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About Jakajima

Jakajima is the Benelux authority and platform in terms of knowledge of and information on Telecom, ICT, and the consumer-electronics market. This is realised by our two divisions 'market intelligence' and 'innovation', who implement the following activities on our own account or on behalf of third parties.

Market Intelligence
This incorporates all publishing and media projects in Europe
Media projects for third parties, such as sponsored magazines, brochures, internet etc.

Innovation
This includes Market research and product testing related to the markets in which Jakajima operates; the telecom, ICT and Consumer electronics market.
Supporting business development for companies who want to become active in Europe.

Please visit www.jakajima.eu

Virtual Reach Brings Bargains and Hot Deals To Viigo

Toronto, ON – 10 July 2007 – Virtual Reach Inc., developer of the breakthrough Viigo™ mobile platform, announced today it has partnered with RedFlagDeals.com, Canada’s Bargain Hunting Community, to deliver the latest deals, coupons and giveaways right to your BlackBerry smartphone.

Effective today, users will be able to use Viigo to monitor the retail market for the latest deals on items ranging from apparel, computers and electronics, theatre tickets, and even airline travel, as listed on the RedFlagDeals.com website.  The RedFlagDeals.com feeds will be accessed from a folder entitled Deal Channels within Viigo’s Channel Library.

The Viigo mobile platform revolutionizes the mobile user experience, allowing partners like RedFlagDeals.com to publish their content in a clean, efficient and engaging manner. The platform circumvents the limitations of the mobile browser and delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices.

“The RedFlagDeals.com community provides Canadians with a valuable online source for the latest shopping news and bargain hunting,” said Derek Szeto, Founder and President.  “Inclusion in the Viigo platform gives our content greater utility and relevance as users will have news of the latest deals in the palm of their hand – it’s like having our 100,000 community members with you at all times,” he added.

In addition to keeping users in touch with the latest retail bargains, users will also have access to the Viigo Channel Library, a feature designed to give users access to a wide variety of the web’s best content and services with a single click.  Users can quickly and easily subscribe to a wide array of special interest news, sports, weather, entertainment, market data and thousands of other RSS feeds, creating a powerful handheld companion.  The Channel Library is constantly being updated by our editors, and is always full of fresh ideas.

“By offering content from organizations such as RedFlagDeals.com, Viigo is enriching the portfolio of ‘useful information’ that we make available to people wherever, and whenever they need it” commented Jay Steele, Founder of Virtual Reach.  “In addition to being your source for local events, news, sports and weather, Viigo is now also your personal shopping assistant.” he added.

The Deal feeds will be accessible from all Viigo and select partner branded applications.  Initially, this application will be released for BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) only, with other mobile devices being made available shortly thereafter.

To download Viigo on your mobile device, simply visit www.virtualreach.com, or click through on the promotional link on www.redflagdeals.com.  Users will be redirected to a landing page on the Virtual Reach website where they can simply enter their email address or mobile number to receive the application immediately. 

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About RedFlagDeals.com

Launched in November 2000, RedFlagDeals.com uses the power of community to alert bargain-hunting consumers to Canadian retailing deals via the Internet. The site currently boasts over 2.5 million unique sessions and over 17 million page views every month. According to Alexa.com, RedFlagDeals.com is one of the 100 most popular websites in Canada.
Visit RedFlagDeals.com at http://www.redflagdeals.com.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Virtual Reach and b5media Partner to Mobilize New Media

Toronto, ON – 28 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today it has partnered with b5media Inc., a global new media network, to mobilize b5media blog content.

The Viigo mobile platform revolutionizes the mobile user experience, allowing partners like b5media to publish their content in a clean, efficient and engaging manner. The platform circumvents the limitations of the mobile browser and delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices.

"b5media is passionate about enabling the right people to find the right content on the right device, which is why we're so excited about this partnership with Virtual Reach," said Jeremy Wright, b5media's chief executive officer.  "The Viigo platform has allowed us to offer a new service to our readers quickly and with a fantastic set of features – this is a new and effective way to reach people looking for blog content while on the go."

In addition to showcasing select b5media content, users will also have access to the entire b5media network of blogs within Viigo’s new Channel Library, a feature designed to give users access to a wide variety of the web’s best content and services with a single click.  Users can quickly and easily subscribe to a wide array of special interest news, sports, weather, entertainment, market data and thousands of other RSS feeds, creating a powerful handheld companion.  The Channel Library is constantly being updated by our editors, and is always full of fresh ideas.

“Viigo is the perfect vehicle through which new media companies and blogging networks can reach an increasingly mobile audience, and achieve real-time content delivery,” commented Jay Steele, Founder of Virtual Reach.  “We’re thrilled to add b5media to the growing community of partners mobilizing their content on Viigo,” he added.

Promoted on every b5media blog, the b5media version of Viigo will be available to all readers free of charge.  Initially, this application will be released for BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) only, with other mobile devices being made available shortly thereafter.  To receive the b5media version of Viigo visit www.b5media.com, or any one of the b5media blogs.  Users will be redirected to a landing page on the Virtual Reach website where they can simply enter their email address or mobile number to receive the application immediately. 

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About b5media

b5media is a global new media network featuring more than 200 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and more than three million unique visitors a month, the Toronto-based company is among the world’s largest blogging/ new media networks.

b5media received private equity financing in late-2006 from JLA Ventures and Brightspark Ventures.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

BAT Mobilizes Corporate Intranet with Viigo Enterprise

Virtual Reach Supplies BAT With Enterprise Class Mobile Solution

Toronto, ON – 8 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today that British American Tobacco p.l.c. (“BAT”) has initiated an internal pilot of Virtual Reach's new Viigo Enterprise corporate platform.

The Viigo Enterprise platform provides front-line workers with access to everything from breaking news and alerts, to the full suite of an enterprise’s intranet resources, in the palms of their hands.

“With a presence in over 180 countries worldwide, and more than fifty-five thousand employees, BAT set out to leverage wireless devices to make its internal corporate communications and backend systems available to employees wherever they were, and whenever they needed them“ commented Laurence Dale, Solutions Architect for BAT.  “The retail solution from Virtual Reach offered such an efficient and compelling user experience, that we decided to be one of the first adopters of their enterprise class solution,” he added.

Viigo is designed to enhance corporate productivity by connecting distributed workers, and empowering them with access to critical information and useful services, wherever they are, whenever they need them. Using a highly robust and scalable server infrastructure, the Viigo Enterprise solution is designed not only for the efficient delivery of internal and external content, it facilitates advanced capabilities such as field input and group collaboration.

The product supports a powerful administrative facility that is able to leverage the policy management capabilities of the Blackberry Enterprise Server. Using Viigo, BAT can manage which feeds are available to which user groups, and can leverage layered permissions to easily control access to both functionality and content. The platform provides enhanced security at both the individual feed level and for all access to corporate data, and leverages the organization’s existing login authentication infrastructure to do so.

“In identifying beta customers for this strategic product, Virtual Reach was seeking organizations that were at the forefront of leveraging wireless infrastructure,” said Jay Steele, CTO and Founder.  “BAT has a well planned, comprehensive and visionary plan for leveraging the power of mobile applications across their widespread organization” he added.

BAT, which launched their pilot last week, is one of a select set of customers with whom Virtual Reach will be beta testing the new software in the coming months.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. Using Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About British American Tobacco p.l.c.

British American Tobacco is the world’s most international tobacco company and the second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. Founded in 1902, the company has sustained a significant global presence for more 100 years and currently employs over 55,000 people worldwide. With over 300 brands in its portfolio, British American Tobacco makes the cigarette chosen by one in six of the world’s one billion adult smokers. British American Tobacco holds robust market positions in each of its regions and has leadership in more than 50 markets.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.  RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.

National Post Goes Mobile On Viigo

National Post Selects Virtual Reach to Mobilize its Breaking News.
All of the day’s headlines and stories now delivered in real-time to mobile devices.

Toronto, ON – June 5, 2007 – Today, National Post and Virtual Reach Inc., the developer of the breakthrough mobile platform Viigo, announced they have partnered to deliver real-time access to the Post’s breaking news, commentary and analysis on mobile devices.

Beginning today, all National Post readers will be able to receive the National Post’s news, headlines and insight on their BlackBerry handhelds, free of charge.

“Virtual Reach’s unique application delivers National Post’s breaking news, commentary and analysis in a clean, clear, easy-to-read format,” said Jonathan Harris, Director Online, National Post. “It's the perfect way to help our readers stay on top of the news while on the go.”

After downloading the small Viigo application to their mobile device, National Post readers will have live access to news from the National Post, financial headlines and stories from Financial Post as well as three of the Post’s most popular blogs, Full Comment, Posted and FP Trading Desk, which delivers real-time, market analysis throughout the trading day.

Readers can download Viigo and begin receiving National Post news and information by visiting www.virtualreach.com/nationalpost.htm or www.virtualreach.com/financialpost.htm from their PC, or by visiting fp.virtualreach.com from their BlackBerry. Viigo will also be available on Windows Mobile devices in the next couple of weeks.

Investment banks and their institutional clients will also have access to FP Trading Desk content on their mobile devices through Dashboard Mobile, a mobile aggregator of investment research and news also powered by Viigo.

“The National Post is a perfect fit for Viigo,” commented Jay Steele, Founder of Virtual Reach. “The platform lends itself very well to the needs of newspapers and other media as they seek to extend their reach to an increasingly mobile audience and achieve real-time content delivery.”

In addition to partnering with Viigo, as part of its ongoing mobile and online strategy, the National Post has recently introduced a number of enhancements to provide a richer content experience. The Financial Post Daily Podcast provides users with a concise summary of the day’s business and financial news at the start of the day; email alerts keep users informed of news, volume and price changes for stocks or mutual funds; and an improved portfolio tool which is available at www.financialpost.com and provides all the data to help make informed investment decisions.

In addition to National Post content, Viigo users also have one-click access, via the Viigo Channel Library, to a wide variety of the web’s best content and services. The Channel Library is constantly updated by Virtual Reach editors with new and fresh ideas.

About National Post

The National Post is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Turkey, the United States and the United Kingdom.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.