Newsclip by Virtual Reach Launches on Palm, Java MIDP, and Windows based Mobile Devices
Toronto, ON – April 5, 2006 – Virtual Reach Inc. (“Virtual Reach”), providers of Newsclip for BlackBerry, announced today that it has broadened its suite of products to now include Newsclip for Palm, Java MIDP, and both Windows Smartphone and Pocket PC. Popular handsets like the Motorola RAZR operate on Java MIDP, and devices like the HP iPAQ run on Windows. Beginning in April, customers with handsets and PDAs using those platforms will be able to purchase the widely popular Newsclip by Virtual Reach.
The move to multiple wireless platforms completes a development cycle that ensures that Newsclip is available to a broad range of handsets and users. There had been considerable demand for additional platforms since the launch of Newsclip for BlackBerry. “This is a huge milestone for Virtual Reach,” commented Brian Goldberg, President. “Overnight, our reach and addressable market has increased exponentially.” he added.
In addition to the growing list of supported device platforms, Virtual Reach has added to its feature list. The application now has an optional authentication and verification scheme allowing users to freely change devices and retain their Newsclip account. This lays the groundwork for powerful personalization and management features, developed both in-house and with the company’s growing portfolio of third-party partnerships. The Newsclip service also features a new article loading mechanism that optimizes HTML content for mobile devices, alleviating the need to make expensive and time-consuming calls to the mobile browser.
Beginning next week, the retail versions of Newsclip for the various platforms can be found on and downloaded from Virtual Reach’s mobile site, mobile.virtualreach.com, and information and OTA links can be found on the main corporate site as well, www.virtualreach.com.
About Virtual Reach Inc.
Virtual Reach is a leading developer of compelling and useful software applications for wireless devices, specializing in the efficient delivery of content and media to mobile handsets. The Virtual Reach suite of products are built on a platform using RSS, or “Really Simple Syndication”, a fast growing and open Internet standard used for syndicating various forms of content throughout the world. With its flagship product, Newsclip, users are provided with the ability to access, manage and consume content of all kinds directly on their mobile handset with ease and efficiency.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
Virtual Reach, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.
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| Contact: | Robert Belliveau Director, Business Development |
