Virtual Reach and Dashboard Communication Team Up to Mobilize the Financial Investment Industry
Toronto, ON, - 18 April 2007 - Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today it has partnered with Dashboard Communication to launch Dashboard Mobile, a service that delivers real-time access to investment industry research reports, via BlackBerry mobile devices.
Powered by Viigo, Dashboard Mobile will be used by investment advisors, portfolio managers and their clients to gain access to timely industry research, analysis, headlines and market news. It will provide them with an unprecedented ability to stay in touch with research, trade recommendations, market events and emerging trends, wherever they are, whenever these events happen.
Dashboard launched the service with Blackmont Capital Inc. last week, and added BMO Capital Markets Research this week. Over the coming weeks, Dashboard Mobile will be made available through other major participating investment banks, providing all wealth management advisors with the same mobile access to research.
“Dashboard Mobile is the first mobile aggregator exclusively for investment banks and their clients,” commented Andrew Jordan, CEO of Dashboard, “and we’re confident that it will become the global standard for the financial industry.”
The Virtual Reach platform delivers a highly optimized wireless experience that addresses the challenges of mobile devices, and circumvents the limitations of the mobile browser. It also allows partners like Dashboard to deliver mobile applications with unparalleled speed.
Using the platform’s broadcast technology, client’s mobile devices are constantly kept up to date, and alert the user when reports or other critical data arrives. Users are able to browse incoming information in a way optimized for small mobile screens. They can first scan an efficient précis of each report or news article, and if they wish, drill-down to quickly review a mobile-optimized version of the full content. They can even view the entire printed report, enjoying the ability to easily zoom in and out of tables and figures, as well as navigate from page to page. The platform delivers a blend of network efficiency, information immediacy, and a quality of user experience that is without peer in the mobile internet today.
“The technology completely revolutionizes the mobile experience, providing our users with a clean, efficient and intuitive way of receiving and viewing a wide range of content on their wireless device.” Jordan went on to say that “with Viigo, we were able to rollout a world class mobile solution in a fraction of the time it would otherwise have taken.”
The Dashboard partnership represents the launch of Virtual Reach’s new enterprise class platform, which has been quietly under development over the past year. Built on the same technology foundation that drives the successful Virtual Reach news platform, Newsclip™, Dashboard Mobile helps to demonstrate the potential of the Viigo Platform.
“We are excited by the Dashboard partnership, and by the new market opportunities that our enterprise platform represents for Virtual Reach,” said Jay Steele, Founder of Virtual Reach. “With Viigo, we are changing the way content is distributed and consumed in a wireless environment,” he added.
About Virtual Reach Inc.
Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Newsclip, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
To get Newsclip, visit www.virtualreach.com from your computer, and have the application pushed to your device, or point your mobile browser to mobile.virtualreach.com for an immediate download. Newsclip is available on BlackBerry, Windows, Palm, and J2ME platforms.
Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.
About Dashboard Communication Corporation
In business since 2004, Market Dashboard enables Investment Dealers to offer state-of-the art research services to clients while automating and streamlining internal authoring, publishing, distribution and compliance processes.
Dashboard Mobile is designed to revolutionize mobile content distribution in financial markets; establishing the mobile aggregator for investment banks. For more information, see www.dashboardcommunication.com.
Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.
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| Contact: | Robert Belliveau Vice President, Business Development |
