BAT Mobilizes Corporate Intranet with Viigo Enterprise
Virtual Reach Supplies BAT With Enterprise Class Mobile Solution
Toronto, ON – 8 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today that British American Tobacco p.l.c. (“BAT”) has initiated an internal pilot of Virtual Reach's new Viigo Enterprise corporate platform.
The Viigo Enterprise platform provides front-line workers with access to everything from breaking news and alerts, to the full suite of an enterprise’s intranet resources, in the palms of their hands.
“With a presence in over 180 countries worldwide, and more than fifty-five thousand employees, BAT set out to leverage wireless devices to make its internal corporate communications and backend systems available to employees wherever they were, and whenever they needed them“ commented Laurence Dale, Solutions Architect for BAT. “The retail solution from Virtual Reach offered such an efficient and compelling user experience, that we decided to be one of the first adopters of their enterprise class solution,” he added.
Viigo is designed to enhance corporate productivity by connecting distributed workers, and empowering them with access to critical information and useful services, wherever they are, whenever they need them. Using a highly robust and scalable server infrastructure, the Viigo Enterprise solution is designed not only for the efficient delivery of internal and external content, it facilitates advanced capabilities such as field input and group collaboration.
The product supports a powerful administrative facility that is able to leverage the policy management capabilities of the Blackberry Enterprise Server. Using Viigo, BAT can manage which feeds are available to which user groups, and can leverage layered permissions to easily control access to both functionality and content. The platform provides enhanced security at both the individual feed level and for all access to corporate data, and leverages the organization’s existing login authentication infrastructure to do so.
“In identifying beta customers for this strategic product, Virtual Reach was seeking organizations that were at the forefront of leveraging wireless infrastructure,” said Jay Steele, CTO and Founder. “BAT has a well planned, comprehensive and visionary plan for leveraging the power of mobile applications across their widespread organization” he added.
BAT, which launched their pilot last week, is one of a select set of customers with whom Virtual Reach will be beta testing the new software in the coming months.
About Virtual Reach Inc.
Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. Using Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.
About British American Tobacco p.l.c.
British American Tobacco is the world’s most international tobacco company and the second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. Founded in 1902, the company has sustained a significant global presence for more 100 years and currently employs over 55,000 people worldwide. With over 300 brands in its portfolio, British American Tobacco makes the cigarette chosen by one in six of the world’s one billion adult smokers. British American Tobacco holds robust market positions in each of its regions and has leadership in more than 50 markets.
Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.
